Sports Marketing & Brand Strategist

Every successful brand starts with a powerful story. Whether you’re launching a business, expanding your personal brand, or activating a major campaign, the way you shape and share that story determines its impact.

With a Master’s Degree in Marketing and extensive experience in sports marketing, branding, PR, content strategy, and social media, Emilie helps brands, athletes, and media platforms turn their vision into powerful stories that drive growth.

Her approach combines creative storytelling with strategic insight - from refining brand identities and building multi‑channel campaigns to strengthening audience engagement and creating meaningful connections. Emilie provides the clarity, guidance, and hands‑on expertise you need to stand out in a crowded market and achieve long‑term success.

It’s all about the story you tell.

Specialized in.

Brand Strategy & Identity Development.

Crafting clear, authentic brand positioning and narratives that resonate with audiences, partners, and stakeholders. Emilie helps brands and athletes define who they are, what they stand for, and how to communicate it consistently across every touchpoint.

Integrated Campaign Development.

Designing and delivering multi‑channel campaigns that connect brands, athletes, and fans across social, digital, and live environments. Emilie specialises in creating campaigns that balance creative storytelling with strategic objectives and measurable outcomes.

Content Strategy & Production.

Developing audience‑first content strategies and overseeing the production of high‑quality storytelling across social, digital, and brand platforms. Emilie blends creative vision with data‑driven insights to create content that informs, engages, and inspires.

Athlete & Partnership Strategy.

Building meaningful collaborations between brands, athletes, and influencers to amplify reach and create authentic connections. Emilie’s experience spans working with Olympic champions, world champions, and global brands to deliver partnerships with real impact.

Digital & Social Media Strategy.

Elevating brands across digital platforms through creative storytelling, cohesive brand alignment, and community‑driven content. Emilie ensures that every digital touchpoint not only engages audiences but also reflects the brand’s identity, values, and long‑term vision.

Event Storytelling & Activations.

Bringing brands to life through storytelling and on‑the‑ground coverage at major sporting events. Emilie collaborates with brands and partners to design activations and deliver live narratives that capture the energy of the moment, connect fans to the action, and create lasting impressions.

Clients & collaborations.

Projects.

100 Foot Wave.

Head of Socials and Project Management.

As Head of Socials and Project Management for HBO’s Emmy‑winning series 100 Foot Wave, I lead the strategy and execution of the show’s global digital presence, working closely with HBO executives, production teams, and athletes. I manage a small creative team, overseeing content production, campaign development, and audience engagement across multiple platforms. My role combines creative storytelling with strategic planning - ensuring every piece of content aligns with HBO’s brand vision while fostering a growing, engaged global community around the series.

Red Bull.

Content and Surf Channel Manager.

As Surf Channel Manager at Red Bull, I oversee content and manage digital platforms while producing and coordinating storytelling in close collaboration with athletes and the in‑house creative team. I cover major surf events, such as the WSL Championship Tour, and follow Red Bull athletes on projects worldwide.

My responsibilities include hosting live streams, conducting athlete interviews, overseeing content production, and managing Red Bull Surfing’s social media channels.

B. You Campaign.

Marketing Manager BTX-Group.

I was responsible for overseeing the marketing activities of the B. Copenhagen and Brandtex brands. I played a critical role in crafting and executing the overall marketing strategy, working closely with the retail and sales directors to ensure that our marketing efforts were aligned with the business goals.

I Created the B. You campaign in 2021 for the danish fashion brand B. Copenhagen.

Lapoint Core week.

Brand Awareness Manager & Head of Brand Ambassadors and Athletes.

See what happens when you bring Scandinavia's best snowboarders, surfers, skaters and wakeboarders together. Emilie arranged a week full of activities in Ericeira, Portugal for 15 professional athletes and produced amazing content for Lapoint Camps.